Modiê Haircare was founded by Janette Nzekwe.  A member of the British Society of Cosmetic Chemists, Nzekwe, who is of Nigerian/Botswana descent has a Biochemistry BSc (hons) degree from Royal Holloway, University of London.  After working for large pharmaceutical companies for more than a decade, Janette created Modiê  Haircare upon returning to London.

I went natural 4 years ago whilst living in LA and when I returned to the UK I immediately noticed a lack of premium quality products for women here, which was very frustrating.” 

Modiê Haircare is a premium brand for women of colour with natural hair.  

We believe that beauty is black. All kinds of black.  Afro hair is beauty. The release of the afro, or the opportunity to wear your hair in it’s natural state is to be free. Freedom from conformity.  To be free from the glass ceiling. To be free from feeling that you are not enough.  Freedom from hiding, from containing yourself.  It is also an exploration. An awakening.  We believe all women should have access to premium hair products designed especially for them.

We exist to engage with other black women and be part of an international discourse that challenges the definition of beauty. We wish to create a space, a safe space for black women to express themselves, just as they are.  Without judgement.